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Giant Strelitzia Nicolai

INSTAGRAM

GROW YOUR COMMUNITY

BUILDING YOUR FOLLOWER BASE & COMMUNITY
TOP TIPS FOR INSTAGRAM POSTING FOR PSYCHOTHERAPISTS


(this list is extensive - start with 5 tips and go from there!)

  • Audiences will only spend a few seconds deciding whether to watch your stories, so make it easy for them to figure out who you are.

  • Create great captions - the words up front (125 characters before ‘more’) should be the most impactful. Experiment with different caption lengths (can go up to 2200). Short captions are good when the image speaks for itself. Ask a question to encourage comments

  • Use extra features - polls, questions, chat stickers to get users engaged.

  • Post content that encourages sharing - infographics etc - others might insert your post into their blog posts, or share main feed posts in a story

  • Use engaging, high quality content

  • Make sure that your imagery/video is of quality resolution and that there are no typos

  • A great way to encourage contact directly from your story is by adding a Direct Message tag/sticker

  • Use the Location field as your potential clients may choose you based on this

  • Hashtags are searchable - use them well - quality not quantity - highly targeted & relevant

  • Create a consistent brand style / aesthetic / style of imagery, think of the overall grid

  • Pin comments - you can pin 3 comments & can use this space to continue the story or highlight your favourite followers who engage a lot

 



BUILDING YOUR FOLLOWER NETWORK


If you have a blog on your website, embed your insta posts into your articles.


Share your account name on your website, email signature, business cards etc.

 

Follow relevant accounts - it is likely they will view your feed if you follow them.

Follower ratio is important so don’t follow too many people too fast.

Influencers - 60% of consumers would follow a person/brand if promoted by an influencer they trust - if a high profile person is covering one of your areas of interest, reach out to them and offer to be tagged in their posts for more information.

Collaborate with other Insta accounts - colleagues, local medical practice, etc - this could be a simple awareness message stating the various professions / services with a practice.

Highlights - use them well to introduce your brand. Use cover photos to make them look good and link to your brand design.

Think of your audience when posting at certain times - what does their day look like?

REVIEW PERFORMANCE


Use the Insights tool (menu option from profile page) to see how your account is performing and to identify top performing posts. You will see impressions, reach, engagement, top posts, demographics etc.
 

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