PROMOTIONAL CALENDAR
YOUR COMPLETE MARKETING PLANNER
This is the backbone of your Marketing Programme. It is a simple organisational process will take the time and stress out of executing your marketing activities. You will never have to think about what to post again!
There is a promotional calendar included in this kit to help you manage all of your promotional activities for the year ahead. This will get quicker and easier over time so give yourself additional time at the beginning to plan.
DIRECTIONS
Open the Promotional Calendar (click this link) and download to your computer. Refer to the first two weeks for guidance on how your promotions can be scheduled.
Then open the Content Bank Document (click this link) and download to your computer.
Identify the content themes and posts that relate to your priority services.
Choose a content theme for each week of the upcoming period (8 weeks etc) and place it in the relevant week’s theme box (above the Monday-Friday boxes).
Schedule activities (email, website update, social media etc) for that theme cross that week or fortnight.
Use empty fields beneath to add preparation notes: setup Instagram, write case study etc.
Follow your industry peers, organisations, psychotherapy community & environment on social for further ideas.
SCHEDULE!
Add each placement to your phone/computer calendar or Print the calendar and place it in your workspace.
NEXT STEPS: TAILOR YOUR KIT
STEP 1
Read through the entire kit and identify the activities that you would like to focus on initially. You may decide to carry out one or two activities at first and follow on with others over the course of a few months or longer.
STEP 2
Complete all of the tools - these allow you to tailor your plan for your practice.
STEP 3
Use the Messaging section and attached Content Bank to develop specific marketing content for your activities and maintain for the long term.