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Giant Strelitzia Nicolai

MESSAGING & CHANNEL SELECTION

WHAT TO SAY & HOW TO PRESENT YOUR BUSINESS / PRACTICE

Businesses may build great websites and social media profiles only to struggle with what to populate them with once the they have been set up.

 

Different channels (website, email, social media) will require different types of content, however there is a lot of overlap. It is no longer acceptable or engaging to simply advertise your services over and over again.

 

Business and practice owners must really consider what their audience wants to hear and know about. Lean into your own expertise, experience and personality.  

MODULE 2 of this Membership will cover Messaging and Branding in detail.  We will define how you want to your business to appear to your target audience and the wider public.

HOW TO REACH MY TARGET AUDIENCE

 

Google Ads, Tiktok, Local Newspapers, Email, Flyers - there are so many marketing channels to choose from, it can be very stressful and time-consuming for a business or practice owner to research, select and implement any one of them.

 

There is a constant fear of missing out on the ‘best’ or most obvious activity.

My extensive experience has shown me that it's best to concentrate on a small but targeted selection of channels & do them well. Do not try to cover everything - you don’t have the time and you don’t need the stress!

The key point when selecting channels, is to go where your ideal clients / target audience are.

Some channels are non-negotiable essentials however - without them, you risk missing out on most of your potential audience.

 

They are your website and an activity called Search Engine Optimisation (SEO).

This topic will be covered in detail in Modules 3 and 4 of your Membership.

Social Media is optional, but almost essential, we’ll go into that in Modules 5 and 6.

Email, Print, Local Area Marketing and Advertising will be covered in later Modules.

For a Complete List of Modules, click here >>

 

From the results of the tools in the previous section, you now know your client profiles. This will help you to match them to 'optional' channels.

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