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Giant Strelitzia Nicolai


Where Do I Start

You might already be a user in your social or business life, but for those who are not, social media essentially helps people to talk to each other, share information and work together.


People use social media to stay in touch & engage with their friends, family, colleagues, businesses, practices & more through the use of posts & messages containing text, imagery and videos.


This all happens across a series of platforms (websites and apps) that provide the technology to allow communities of people to interact and engage with one another.

Platforms include Facebook, Instagram, Tiktok, LinkedIn, Snapchat etc, each with their own parameters.

What Will It Involve?

Like any form of marketing, social media requires effort. The goal of this programme is to make those efforts as efficient as possible, preventing time wasting and

You will need to spend at least one day per month (all at once or spread out) to plan and create content to share on your channels. You will also need to regularly check on your channels to reply to queries / comments and engage with your followers. During the set up stage, you can create notifications on your phone / computer so that you know when someone gets in touch.

If you cannot commit to carving out this time and cannot outsource the activity, it should not be set up and left unattended. Otherwise it would have a negative impact on your business /practice with comments and questions left unanswered and the ‘latest information’ dating back years.

It is very much worth taking the time to learn about and incorporate at least one social media platform as it can provide unparalleled access to your potential audience.


The following tool will help you to ascertain what your current social media is.

Tick the social media accounts you currently have


Who manages these social media accounts? Is there more than one person?

Do you use social media in your personal life or just for work?

How frequently do you check your practice accounts?

How frequently do you post updates on your social media accounts?

What kind of content do you post to your accounts?

(tips & advice, article links, updates, please list all types from last 6 months)

Do you use additional apps to improve the design of your posts?

Do you check your account insights or analytics?


Choosing Platforms
Examples of Social Media Done Well

Content for Calendar Month

Set Up Facebook / Instagram
Meta Business Suite

Live: Early May, put it all together
Setup + Content + Questions

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For a Psychotherapy practice, we are focuing on the platforms that reach the majority of your target audience / decision makers, Facebook and Instagram.

DATAREPORTAL (internet users aged 16-64)

Facebook                73.9%
Instagram                66.2%
FB Messenger        60.8 %
Tiktok                      42.9%
X (Twitter)                42.8%
Snapchat                 37.7%
LinkedIn                  32.5%

We will cover all you need to know from setting up your social media accounts, what to post, a full year’s content bank, creating your profiles, growing your followers and more. There are additional significant benefits with these platforms when it comes to advertising - there is a separate section further on covering this.

If you are developing video content, it is a great idea to place it on Youtube for additional reach however you do not need to approach profile development in the same way.

We will not be including Snapchat or Tiktok as options for Psychotherapist practices as they skew to a younger audience. You will have some decision makers in this audience but unless you have the time to cover all, we recommend that you focus on the platforms that capture the majority.

Some practices find having a presence on Twitter and LinkedIn are great for networking and business community liaison, so if you have time, by all means forge ahead with them. If you are using other platforms, you can apply most of the same strategies, content and design principles.



Before moving into the next section, we will ascertain what your current social media status is.

Click here to download the Social Media Activity Review Tool. It will help to identify areas you can change and improve on.

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Three-quarters (75%) of enterprises used any form of social media in 2023


Ireland was home to 4.01 million social media users in January 2024,equating to 79 percent of the total population. Over 18 = 89.5% population3.49 million users aged 18 and above using social media in Ireland at the start of 2024, which was equivalent to 89.5 percent of the total population aged 18 and above at that time.


1hr 56 Mins ave daily time spent using social media


6.8 ave number social media platforms used each month

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