CONTENT AUDIT - if you have existing social media, review to see what has done well

GOALS - increase traffic to website & increase followers

AUDIENCE / BUYER PERSONAS
What do your followers want to know about?
SHOW EXAMPLE HERE

CREATE EVERGREEN CONTENT THAT WILL LAST, USEABLE EVERY YEAR
PLAY AROUND WITH CONTENT TYPES TO SEE WHAT WORK
S FOR YOUR AUDIENCE

 

PEOPLE LIKE TO BUY FROM PEOPLE /  CONNECT WITH PEOPLE
Choose how to communicate according to the audience you want to reach
Be real / use language that you would every day to make things less formal / connect
Reflect your values / be consistent
You can be casual but make sure you are approachable
Familiar, reliable, human
Separate yourself with authenticity, a lot of wellness Weds, thoughtful thurs etc, be real, give real advice as you would a client

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80/20 Rule - 20 own brand promo
Rest content of help / outside
What are audience interested in - News, IAHIP etc
Follow local community pages to see what comes up

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NB: Think about audience, goals THEN algorithm, ultimately its about engaging your audience with what they want to see
Re-read this before preshttps://blog.hootsuite.com/instagram-algorithm/

LI 1-3 posts per week
Tues - Fri During Bus Hours
Consistency is more NB than frequency, avoid yo-yo posting
3-5 hashtags

FB - most posts don’t do well! 1 click per 100 followers
Mon, Weds, Fri
NB to show active organisation
2 - 5 times per week
Use Active Times
Not more than 1 pd (cannibalised)
Hashtags at end of post - 2 to 3

Insta - Tues - Fri
9am, Lunchtime, evening
Less is more 2 - 3 times per week
3 to 5 hashtags

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LOTS OF CONTENT IN MAIN NOTEBOOK