SOCIAL MEDIA
MODULE 1
Why Should I Set It Up?
Nearly 90% of the Irish Population
Use Social Media in 2024*
By creating a presence on social media, you are gaining access to one of the largest audiences you can.
And it's not just access, it is the opportunity to engage and connect with your audiences.
Don't Forget - People Like To Buy From People, Not Brands
Social People Gives You The Opportunity To Do This
1 Hour 56 Minutes Per Day
Social Media has become a part of most people's every day life. And most people spend a significant amount of time there - almost 2 hours a day on average. We use it to relax, entertain, inform, research and socialise.
6.8 Platforms Per Person
(But You Don't Need To Be Everywhere!)
In Ireland, the most popular platforms are Facebook, Instagram, Youtube, Tiktok, X (formerly Twitter), LinkedIn & Snapchat. You do not need to be everywhere - but it's important to pick the right ones for your business or practice.
Almost 60% Use It To Research
Almost 60% of the Irish population use social media to research businesses.
By having a presence, you can be chosen for the shortlist.
By having A GREAT Presence, you can be chosen as the best option.
75% Of Irish Enterprises Use Social Media To Reach Your Audience
If you are not on social media, but your competitors are, you are simply not an option.
Sources
CSO
Three-quarters (75%) of enterprises used any form of social media in 2023
Datareportal
Ireland was home to 4.01 million social media users in January 2024,equating to 79 percent of the total population. Over 18 = 89.5% population3.49 million users aged 18 and above using social media in Ireland at the start of 2024, which was equivalent to 89.5 percent of the total population aged 18 and above at that time.
1hr 56 Mins ave daily time spent using social media
6.8 ave number social media platforms used each month